CITIZEN role is “To open new doors for the watch industries”
We are inspired by the idea that watchmaking is still a work in progress, not a history lesson ? exploring new possibilities for the future is what excites us.We want to inspire our customers with the ideals that we put into our watches, as we call it the fusion of technology and beauty, so we craft every last part of every watch ourselves, on our own machines.We believe that there is no limit to making things better, so we never stop working at improving upon every single one of our successes and failures, big or small. We are the citizens, the people who see the world as a work in progress. A place to be improved. A place where time is measured not in seconds, but in steps forward.