ESTABLISHED IN 1983
In 1983 the first G-SHOCK was born. The brainchild of Casio engineer Kikuo Ibe, this new timepiece shattered the reputation of a watch as a fragile piece of jewellery and fused function with design to create the uniqueness that is G-SHOCK.
CREATING THE IMPOSSIBLE
Heartbroken by a broken pocket watch given to him by his father, Mr. Ibe set about creating ‘the unbreakable watch based upon a triple 10 philosophy. It should be water resistant to 10bar, have a minimum 10 year battery life and most importantly, survive a minimum 10 metre drop. Consumed by this new dream, the young engineer subjected prototype after prototype to rigorous testing, revisiting and revising his designs and calculations, persisting and persevering until arriving at the famous design still produced today in the form of the G-SHOCK DW-5600.
NEVER GIVE UP
Ibe’s NEVER GIVE UP attitude towards his aim remains at the very core of G-SHOCK, and is the driving philosophy of the brand. Pushing forward with leading innovation and forward-thinking technological advancement, today G-SHOCK timepieces are equipped with solar power, GPS and Bluetooth technologies and Radio Control to name just a few.
This drive to continue to create and innovate is embodied in the metal MR-G range, which despite having been first introduced 20 years ago, is still at the very forefront of watch design and technological advancements, in addition to the AIR, LAND and SEA and MT-G collections, which each test the boundaries of watchmaking possibilities in their own uniquely-developed and purpose-built ways.
THE TOUGHEST WATCH OF ALL TIME
As technology progresses and more technical functions are added to timepieces, G-SHOCKs remain the Toughest watches of all time.
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